ACTIFIO
Who is Actifio™?
Actifio™ has pioneered the industry’s first storage system optimized for managing copies of production data, eliminating redundant silos of IT infrastructure and data management applications. The legacy data management approach has been to deploy complex, expensive infrastructure silos--built with point tools for protection, disaster recovery, business continuity, test & development, analytics, compliance or other applications--each making and managing redundant copies of data. Actifio Protection and Availability Storage (PAS eliminates these silos with a radically simple, application-­‐centric, service-­‐driven solution that can deliver significant savings—up to 10X lower costs.
What problem is Actifio solving?
Enterprise data can be classified into two categories:

1. Production Data, representing the real--time data created and used by business applications and

2. Copy Data, comprising of copies of Production Data created for data protection, information sharing, analysis, development or compliance.

What product does Actifio deliver?
Actifio delivers Protection and Availability Storage (PAS) platforms that optimize the management of copies of production data. A PAS platform is deployed in each domain or physical site where data needs to be managed. Actifio PAS is based on patented Virtual Data Pipeline technology, delivering dramatically enhanced business availability by eliminating backup and restore windows and the creation of virtual point-­‐in-­‐time copies of data on-­‐demand, for use by any business application. Integrating data deduplication, network and processor utilization optimization, Actifio provides the most efficient way to manage data growth while solving your biggest IT challenges around information protection and availability. By introducing virtualization into data management, Actifio PAS delivers an application-­ centric, policy-­‐driven solution that decouples the management of data from storage, network and server infrastructure. The result is a single, radically simple solution—that can reduce costs up to 90 to efficiently manage all copies of production data for virtual, physical or cloud IT infrastructure for on--premises, hosted, hybrid or SaaS deployments of applications.
What Solutions does Actifio deliver?
Actifio solutions are deployed in physical, virtual or hybrid IT environments in enterprise IT organizations across all vertical markets and in managed or cloud service provider infrastructure. Actifio’s VDP technology makes it the only solution capable of effectively addressing data protection and availability requirements for “Big Data” applications.
Solutions for Service Provider Organizations
Actifio’s virtualized and service-­‐driven architecture is tailor-made for Managed, Cloud or Application Service Providers-- not only driving down capital and operational expense, but also deliver new data management services and unprecedented availability to the user base.
Drive down capital expenses up to 90%
Actifio’s Virtual Data Pipeline technology transforms the chaos of multiple silos of infrastructure and applications traditionally deployed for data management into a single, SLA-­‐driven, virtualized Protection and Availability storage device that copies, stores, and moves less.
Accelerate revenues by delivering new Data Management Services
Virtualization enables Service Providers leverage economies of scale and overcome vendor and technology dependencies to finally deliver newdata management services, that were previously not possible.
Disaster Recovery-on-Demand:
Actifio’s Virtual Data Pipeline technology transforms the chaos of multiple silos of infrastructure and applications traditionally deployed for data management into a single, SLA-­‐driven, virtualized Protection and Availability storage device that copies, stores, and moves less.
Business Continuity-on-Demand:
When downtime is not an option, in addition to ensuring that data is protected, applications need the ability to continue to operate during site failures. With Actifio’s data replication and the ability to create a virtual server on demand, MSP’s can deliver the most differentiated and compelling business continuity service in the market.
Backup-as-a-Service:
Protecting data is an integral part of IT operations. Yet, it happens to be one of the most complex and expensive parts. The Actifio solution can enable MSP’s to deliver a solution for backup that can be remotely managed and seamlessly integrated into their service portfolio.
Data Access On Demand:
IT organizations are demanding access to their data, from different periods of time, in a hosted environment. Actifio’s Virtual Data Pipeline technology allows users to access a copy of their data remotely from their location.
Onramp to the Cloud:
Organizations identify applications that can be deployed in the Cloud and others that need to be on-­premises. The decisions are dynamic, changing based on many factors. Leveraging the Actifio platform, MSP’s can deliver a service allowing users to seamlessly migrate applications to and from the MSP’s Cloud. This ability to seamlessly integrate Private and Public Cloud environments into a hybrid cloud lowers the barriers of concern for IT.
Align operations with service oriented management model :
6 With a SLA-­‐driven, single pane of glass management of all copies of data, Service Providers are able to manage their internal operations to align with their external business model.
Free infrastructure from vendor dependency
Storage virtualization is an integral technology of Actifio PAS device, allowing the Service Provider to free themselves from storage vendor dependency and select a new device, re-­‐use existing storage assets or even another storage service, based on the SLA. This freedom of choice drives down the unit cost of storage by up to 50%, freeing up capital to invest in the business.
Improve network bandwidth utilization
Actifio’s Dedup Async technology is industry’s first purpose-­‐ built protocol for replicating data optimized for network bandwidth utilization. This technology delivers the advantages of asynchronous data replication combined with a global deduplication protocol that eliminates the need for a dedicated network to replicate production data and drives down bandwidth utilization for a single network by up to 70%.
What is the business value proposition of Actifiosolutions?
An order of magnitude reduction in TCO, resulting from elimination of multiple software licenses, up to 10X reduction in storage costs and 70% reduction in network bandwidth costs.
Enhanced business availability resulting from elimination of backup and restore windows, independent of datasize.
Multiple solutions from a single platform with a single pane of glass.
Accelerate application development with instant virtual copies.
What is the operational value proposition of Actifio solutions?
Single solution for backup, disaster recovery, business continuity, or test and development and a platform for search, compliance and analytics tools.
Radical simplicity resulting from virtualization and policy--based management.
Freedom from applications, infrastructure or IT architecture.
Confidence in assurance that data management is meeting your company’s SLA.
Comfort resulting from the simplicity, lower cost and flexibility of the solution..
Where does the 10X cost savings come from?
Up to 10x reduction in storage capacity to store all copies of production data.
Additional cost reduction by using storage devices of lower $/GB to store copies.
Elimination of software licenses for backup, snapshot, replication, disaster recovery, business continuity or test and development.
Elimination of the second production data storage device for replication. Actifio can store data in a lower cost storage device.
Elimination of one or more backup-to-disk devices used to store data and the expensive $/GB for capacity on these devices.
Up to 70% lower bandwidth requirement due to DeDupe Async replication technology.
What is Virtual Data Pipeline technology?

The near-ubiquitous deployment of server virtualization, rapid adoption of disk for storing copies of data, and commoditization of disk systems, enables an opportunity for better management of data. Actifio pioneered Virtual Data Pipeline technology to virtualize management of copies of production data, eliminating redundancies and re-purposing the unique data for multiple data management applications.

The Virtual Data Pipeline is a distributed object file system, virtualizing the core primitives of data management: copy, store, move and restore, and enables instant creation of virtual copies of point-in-time data from the collection of unique blocks of data. A single solution can now be deployed to replace one or more of backup software, disaster recovery, business continuity or test and development tools and be used as a platform for search, compliance and analytics tools. The resulting simplicity of operations and reduction in infrastructure drives down the costs by up to 90% compared to the legacy methods. By introducing virtualization into data management, Actifio delivers an application-centric, SLA-­‐driven solution that decouples the management of data from storage, network and server infrastructure.

How is Virtual Data Pipeline different from data de-duplication?

The legacy approach has been to deploy a point tool for each business requirement to manage data; backup, DR, BC, test & development, compliance and analytics, each of which is a vertically integrated application that copies, stores, moves and restores it’s own copy of data. Each of these applications have varying requirements for frequency of data capture, retention time and physical locations where the data needs to be stored.

For example, the snapshot tool could make copies once an hour and store it in raw format. Backup software makes a daily copy at night and stores it in de-duplicated format. Each of these tools copy the same data at different intervals, retain it for different periods and store in different formats.

While data de-duplication technology optimizes the capacity of data managed by a backup application, or within a single silo, the redundant data across the silos results in 13-120 duplicated copies of data. Virtual Data Pipeline manages a unique copy of data across the various silos, while optimizing its capacity, network and CPU utilization at every stage.

Virtual Data Pipeline virtualizes the core primitives of data management: copy, store, move and restore, and consists of an Object File System that enables instant creation of virtual copies of point-in-time data from a collection of unique blocks of data.

In the earlier example, Virtual Data Pipeline would involve making efficient copies hourly based on change block tracking. These copies are kept in raw format to meet the instant restore requirements. A 24th copy is then promoted to become the daily backup and moved into the De-duplicated and compressed format for longer period of retention. The 7th of these “daily” copies is promoted to become the “weekly” backup and so on. The entire pipelining process is defined by the SLA policy associated with the data and assigned by the application administrator.

A single solution can now be deployed to replace one or more of backup software, disaster recovery, business continuity or test and development tools and be used as a platform for search, compliance and analytics tools.

How is Virtual Data Pipeline similar to virtualization?

Server virtualization abstracts the core instruction set of a x86 processor and the peripheral components of a server, enabling operating systems and applications to operate without any change, while introducing the benefits of simplicity, flexibility and improved utilization.

Virtual Data Pipeline is akin to virtualization of data management, wherein a single platform abstracts the core primitives of data management, allows for the re-use of data and delivers the same operational and business benefits.